- 서울창조경제혁신센터 오픈 이노베이션
  • Bigger & More Diverse:
    2024 Startup Open Stage Meetup

  • We are looking for promising startups
    to collaborate with DB Insurance.

  • NH농협은행 로고 X 서울창조경제혁신센터 로고

NH농협은행
a Platform for Innovation and Shared Growth

At the NH Open Business Hub, we seek partners who can create innovative results and synergy together with NongHyup,
which offers a powerful network spanning both financial and non-financial sectors.

NH NongHyup Bank –
Digital Strategy Division, Open Innovation Team
The Open Innovation Team identifies collaboration needs
across business units and discovers promising innovative
companies to drive partnerships and investments
with NH affiliate companies. We lead open innovation
by providing mentoring and coaching to support PoC execution,
resolve hurdles, and achieve measurable outcomes.

Open Innovation Team

  • Key Roles
    • Planning and executing open innovation initiatives; sourcing innovative companies and services suitable for collaboration
    • Recommending and connecting NH-related funds and partner investments.
  • Focus Areas
    • Promising startups in FinTech, AgriTech, and FoodTech
  • Operation Plan
    • Companies for the NH Open Business program are selected based on alignment with business units’ collaboration needs.

Collaboration Network Across Financial and Non-Financial Sectors

- Enables collaboration with financial affiliates(banking, insurance, securities) and non-financial affiliates(retail, food, manufacturing, and agricultural development).

Collaboration Capability Assessment & Custom Mentoring

- Assesses startup collaboration capability, matches them with suitable NH affiliates or teams, and provides tailored coaching to enhance collaboration readiness.

Diverse Collaboration Matching Opportunities

- Operate various collaboration programs connecting business units and startups. - Identify and curate collaboration items based on business unit needs, match startups with mid-to-large companies, and conduct kickoff events to explore new collaboration opportunities.

Opportunity to Participate in Open Business Day

- Offers IR presentations, booth participation, and collaboration sharing at NH Open Business Hub’s flagship event, connecting to potential follow-up collaborations and investments.

Investment Connections Across Digital & Agriculture Sectors

- Supports investment in promising startups and emerging growth areas through fund creation in digital and agri-food sectors, as well as connections via diverse investment networks.
Recruitment Fields
ai

(Generative) AI

  • [Report Generation] #Bank
  • - Extracts meaningful information from unstructured text/voice to create structured reports.
  • - Generation areas: Overseas investment finance, technology evaluation, foreign exchange, FX derivatives, exchange rates, etc.
  • [Asset Management] #Bank
  • - Crawls financial data to build datasets and suggest allocation/strategy.
  • - Generation areas : Economic and financial indicators, fair value of OTC derivatives, exchange rate disclosures, etc.
  • [Training & Sales] #LifeInsurance, #SavingsBank
  • - Generates internal training and customer-facing sales materials using AI-human tools.
Data

Data #Bank

  • A solution that collects and analyzes various social media data in real time and generates reports.
  • A solution that enhances structured data classification/search and provides optimized search experiences for each user.
Proptech

Proptech #Bank, #SavingsBank

  • Real estate big data-based information and investment advisory solutions.
  • Electronic registration solutions for real estate–secured loans.
Financial Services

Financial Services

  • [1] #Securities
  • - Propose specialized services to increase MAU for the NH Financial app.
  • [2] #Banking
  • - A solution that provides banking transaction platforms to B2B clients via API.
  • [3] #Savings Bank
  • - A solution that helps digitally underserved users easily navigate and use banking apps.
Anti–Money Laundering

Anti–Money Laundering #Bank

  • Collaboration on enhancing overseas sanction-list filtering solutions
Network Security

Network Security #Bank

  • Collaboration on improving network security and anti-phishing solutions for open banking
Collaboration Cases

SeedsData X NongHyup Bank Utilization of AI-based data processing solutions
Collaboration on advancing alternative credit scoring

- Establishing a structured data classification system via Seeds Data’s analytics and processing solution → Collaborating to identify and enhance factors for alternative credit scoring.
- Maximizing operational efficiency and enabling new financial products/services using processed unstructured data.
- Seeds Data provides alternative data processing solutions that financial institutions can leverage (e.g., for marketing).

ActiBooky X NongHyup Bank Joint promotion of a one-stop “rural travel” service

Promotion of a one-stop rural travel service covering everything from checking information (e.g., farm stays) to reservations and payments through trilateral cooperation between NongHyup Bank, Korea Rural Community Corporation, and ActiBooky.
※ ActiBooky: Operator of “NolgoFarm” with 7 rural tourism patents.

DBD Lab X NongHyup Bank User research collaboration to improve banking app experience

- Identified UX improvements for the All One Bank app, including complex retirement pension menus.
- Conducted tree testing for smart banking retirement pension menus to internalize research
→ Enables analysis of customer preferences and pain points in menu selection. - DBD Lab provides B2B SaaS services through its UX research platform, UserSpoon (formerly Diby).

Transfarmer X Chungbuk NongHyup Collaboration to develop a trading platform for local agricultural cooperatives’ auctioned and collateralized assets.

- Development of a collateral trading platform for local agricultural cooperatives (tentatively named “N-Scanner”).
- Provides a search service for distressed agricultural and livestock bonds in Chungbuk to the general public.
→ Expands access to local distressed bond information and supports faster disposal
- Transfarmer uses AI and big data analytics to estimate the value of farmland and country houses.
Participation Benefits

BENEFIT 01

Collaboration across NongHyup affiliates Enables cooperation with various affiliates in finance, economy, agriculture, food, etc.
#RegularMeetups #OpenBusinessDayPresentations #CollaborationMentoring

BENEFIT 02

Investment Opportunities NongHyup-managed funds + Ongoing recommendations of external investors (IR)
#InvestmentPitches #DemoDay & IR Participation #CVC/VC Meetups

BENEFIT 03

Customized Corporate Mentoring & PoC Support #1:1 Meetups #External Partner Matching #Media Coverage Support

BENEFIT 04

Workspace Support Private offices, meeting rooms, lounges, breakfast/snacks
#Private offices & supplies for 4–30 people.
Recruitment Schedule
Aug 19 – Sep 8, 2024

Recruitment of Innovative Startups

Sep 24 – Oct 7, 2024

-First-round review of collaboration startups.
-Result notification and schedule coordination
(individual review by each department).

Oct 18, 2024

NongHyup-Affiliate Startup Meetup Event

AFTER MEET UP

One-on-one in-depth business meetings to
review potential collaboration opportunities.

AFTER MEET UP

Partner Selection & Collaboration
(Tech Validation, Co-development)

Apply for Open Stage

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