Seoul Center for Creative Economy & Innovation X
Korea Agriculture Technology Promotion Agency.
Participating Companies
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- A global food and BIO company that creates health, joy, and convenience.
- Through the global brand bibigo, CJ is making Korean food part of everyday life worldwide.
- CJ continues expanding collaboration with startups to pursue sustainable food innovation.
SITE LINK
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- A global F&B lifestyle leader creating future food culture.
- Aims to enrich customers’ lives by providing unique and meaningful food experiences.
- Seeks to develop win-win business models through collaboration with startups.
SITE LINK
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- Korea’s largest agricultural cooperative.
- Building an innovative, sustainable agricultural ecosystem for future generations.
SITE LINK
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- A full-service food company offering high-quality products at half price.
- Specializes in sourcing and distributing fresh and processed food directly from producers.
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- A Cup of Fulfillment, A Century of Sharing — HiteJinro
- A 100-year-old beverage company expanding investment into Food-Tech and lifestyle-tech startups.
- Supports technology validation and commercialization through its nationwide distribution network.
SITE LINK
START UP
Collaboration
Collaboration
Cases
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Continuing Open Innovation through the Frontier Labs Program
- CJ CheilJedang operates the Frontier Labs program, investing in and collaborating with 13 companies for business partnerships.
- Dosigotgan, a Frontier Labs 2nd cohort startup, carried out a promotion for CJ CheilJedang’s new chicken breast SPAM product, and is expanding marketing and sales collaboration with various CJ brands such as Hetbahn, Sobaba Chicken, and ALTIVE.
SITE LINK
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Nongshim X Avalve Smart Farm Collaboration
- 1. Nongshim Pain Points
- Lack of software capabilities to efficiently operate the vertical farm designed by Nongshim - 2. Avalve Capabilities
- Cultivation environment & crop condition analysis
- Data collection, analysis, and processing technology
- AI learning, detection, and control technology - 3. Collaboration Details
- Participants: Nongshim Smart Farm Business Team × Avalve
- Topic: Development of crop growth prediction technology
- Activities
· Collecting and analyzing growth data using Avalve AI solutions
· Conducting PoC to derive optimal cultivation conditions
SITE LINK
- 1. Nongshim Pain Points
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NongHyup (NACF) designated as “NH AgTech LAB No.1”
- The AgTech Lab is a PoC program operated by NongHyup to identify and support outstanding agricultural cooperatives leading smart agriculture adoption.
- Seogwipo Agricultural Cooperative introduced an AI-based citrus sorting machine from agricultural tech startup AIOFARM, addressing labor shortages and improving sorting efficiency.
- NongHyup (NACF) achieved technology advancement for AIOFARM through the ₩53 billion “Pan-NongHyup AgTech Co-Growth Innovation Fund.”
SITE LINK
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Primary raw material supply & collaborative product launch
- Collaborative product test using E-Land Farm & Food’s distribution channels
- Shared supply chain for processed raw materials through E-Land Farm & Food’s sourcing capabilities
- Branding and marketing utilizing E-Land Farm & Food brand assets
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HiteJinro X TMR Founders
- Supported on-site deployment and adoption within its restaurant franchise and retail network
- Enabled real-world testing through nationwide distribution channels and partner stores, linked with promotional activities
- Resulted in verified technology performance, expanded sales channels, and enhanced promotional impact
START UP
Collaboration
Collaboration
Cases
CJ CheilJedang
Recruitment
Recruitment
Fields
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- Sustainable Innovative Materials
- Innovative ingredients mimicking existing tastes (alternative sugar, coffee, chocolate)
- Recycled/upcycled ingredients from waste or surplus materials
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- Manufacturing/Processing Innovation & Packaging
- Process automation via AI/robotics and precision analysis for food safety
- Technologies for freshness maintenance and shelf-life extension
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- Digital Distribution/Marketing Platforms
- Customized curation solutions based on trend analysis
- Personalized marketing content production
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- Emerging Food Brands
- Globally expandable K-Food brands.
- Functional lifestyle brands (Health & Wellness
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- Others
- AI for raw material purchase and price prediction
- Personalized nutrition diagnostics and climate-tech synergy
Nongshim
Recruitment
Recruitment
Fields
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- Healthcare
- Innovative technologies contributing to a healthy consumer lifestyle
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- Food Ingredients
- Alternative ingredients for health-conscious consumers
- Solutions for supply instability caused by climate change
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- Smart Farm
- Automation technologies to increase operational efficiency.
- Vertical farm and glasshouse operation technologies
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- DT (Digital Transformation)
- AI and digital technologies for consumer insights
- Efficiency enhancement within the supply chain
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- Alternative/Cultured Meat
- Innovative technologies for R&D, production, and commercialization
NongHyup - NH
Recruitment
Recruitment
Fields
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- Agri-Livestock Tech
- Models for labor reduction (Smart Farm) and wastewater treatment systems
- Severe accident prevention technologies
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- Food-Tech
- Rice utilization for feed and processed foods
- Alternative meat/aging products and food crisis response materials
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- AI/Platform
- AI platforms for farmer experiences and mobile farming support
- Non-face-to-face services for rural extinction issues
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- Eco-friendly/ESG
- Eco-friendly packaging and livestock waste upcycling
- Carbon measurement and low-carbon farming methods
E-Land Farm & Food
Recruitment
Recruitment
Fields
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- Food-Tech
- Future materials/food technologies for food crisis response
- Services related to smart agriculture (Agri-tech)
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- Smart Farm
- Agricultural production capabilities based on proprietary production technologies
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- K-Food
- Globally expandable K-Food brands, services, or platforms
- OEM/ODM manufacturing based on efficient production processes
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- Agri-Livestock Tech
- Value chain efficiency and new technologies (AI, robotics)
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- Big Data/Platform
- Demand forecasting systems based on multi-variable data extraction
- Price prediction systems via crop and trade data
HiteJinro
Recruitment
Recruitment
Fields
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- Food-Tech
- Technologies for raw material collection, production, and storage
- Processing and packaging distribution of agricultural products
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- AI & Big Data
- Collection and utilization of F&B data from ingredient production to sales
- Technologies for collecting product-specific data for end-users
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- Style-Tech
- Cosmetics based on natural raw materials
- Development of functional ingredients and beauty-tech (e.g., clean beauty)
Benefits
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- Benefit 01
- Business meetups with relevant departments
- Benefit 02
- Priority application for the "Frontier Labs" program for top-performing companies
- Benefit 03
- Fast Track opportunities for investment review
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- Benefit 01
- Collaboration and meetup opportunities with relevant departments
- Benefit 02
- PoC (Proof of Concept) funding for selected companies
- Benefit 03
- Performance-based investment reviews
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- Benefit 01
- Collaboration with manufacturing, distribution, and processing subsidiaries
- Benefit 02
- Testbed support for demonstrations
- Benefit 03
- IR (Investor Relations) opportunities to attract investment
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- Benefit 01
- Business meetups with fresh, processed, and food ingredient sectors
- Benefit 02
- Opportunities for sample sales and collaborative product launches
- Benefit 03
- Joint investment review via Fast Track
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- Benefit 01
- Investment review opportunities and TIPS linkage/mentoring
- Benefit 02
- Synergy through the existing portfolio
- Benefit 03
- Follow-up support using group-wide infrastructure
Recruitment Schedule
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June 30 – July 25, 2025
Startup applications open
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July 30 – August 7, 2025
Initial review of
collaboration proposals
(Reviewed by relevant
business divisions) -
August, 2025
Corporate–Startup
Meet-up Event -
AFTER MEET UP
1:1 deep-dive
business meetings and
collaboration review -
AFTER MEET UP
Selection and execution of
collaboration projects
(PoC, technology validation,
business model development)
Contact
Global Business Team, Seoul Creative Economy Innovation Center [yjkim20@ccei.kr]
스타트업오픈스테이지
서울창조경제혁신센터