- 서울창조경제혁신센터 오픈 이노베이션

We are recruiting startups to build a greener future by
combining the potential of forests with AI technology.

July 28, 2025 (Mon) - August 22, 2025 (Fri)

Participating Companies

  • LG Electronics
    With the slogan “Life’s Good,” LG Electronics leads the global market with innovative technology in electronics and home appliances.
    The HS Business Division leads the global appliance market with industry-leading products and is positioning itself as a leader in AI home solutions and future industries.
     * HS Business Division key products
       : washing machines, dryers, vacuum cleaners, refrigerators, cooking appliances, water purifiers, etc.

    SITE LINK
  • Yuhan Kimberly
    We act for life, health, and the Earth.
    Known for the long-lasting public campaign “Keep Korea Green,” Yuhan Kimberly has made diapers, sanitary pads, and tissues essential household products, improving hygiene culture.
    Through ethical management, environmental initiatives, social contribution, and ESG management, the company has grown into a leading consumer goods company in Korea.

    SITE LINK
  • Hyundai Engineering & Construction
    Hyundai E&C builds a better world with creativity and passion, and continues to innovate and challenge for a better future.
    Since 2022, Hyundai E&C has pursued open innovation to introduce smart construction technology and expand collaboration with startups.

    SITE LINK
START UP

Collaboration
Cases

  • Yuhan Kimberly X REVATION
    Zero Plastic Tape Cleaner

    Yuhan Kimberly
    Based on the 3R strategy (Reduce, Replace, Recycle), Yuhan Kimberly developed a new type of tape cleaner that uses zero plastic.
    The product was developed through collaboration using Re:vation’s innovative paper mold technology and design capabilities.
    It has gained attention as an eco-friendly solution and was developed as a refillable, reusable structure.
    It is made from responsibly sourced wood, eliminating microplastic concerns.

    SITE LINK

  • Hyundai Engineering & Construction X Sixty Hertz
    Integrated Energy Provision Platform

    Hyundai E&C signed a strategic partnership and equity investment with energy IT startup Sixty Hertz to expand its electricity brokerage business.
    Building Korea’s first integrated energy trading IT platform.
    Joint participation in national R&D projects (2024).
    Participated in the Hyundai E&C Startup Contest and executed a PoC program (2022).

    SITE LINK
START UP

Collaboration
Cases

LG Electronics

Recruitment
Fields

LG Electronics
  • AI-based eco-friendly solutions integrating forest data and appliance/device data.
    AI solutions that support carbon neutrality within a Zero Waste Home model.
    Home solutions utilizing ThinQ and IoT connectivity and circular forest resource technologies.
  • Applying forest impact/carbon/climate data throughout LG’s customer experience journey
    awareness–research–purchase–installation–usage–maintenance
  • Wellness solutions integrating forest sensory experience (scent, sound, airflow) with appliances.
    Solutions that connect forest sensory experiences—such as natural scents, sound, and airflow—with home appliance ecosystems
    Solutions that deliver forest-themed experiences to outdoor environments as well as indoor spaces
Yuhan Kimberly

Recruitment
Fields

Yuhan Kimberly
  • AI-based wildfire detection and early response/prediction solution.
    AI-based solutions for enhanced wildfire risk assessment and early response
  • IoT-based environmental monitoring and carbon neutrality technology.
    Automated monitoring and management system for ecosystem change and urban forests
Hyundai Engineering
& Construction

Recruitment
Fields

Hyundai Engineering & Construction
  • Eco-tech smart residential and tree management solutions.
    Environmental impact assessment and eco-restoration technology.
    Low-carbon eco-friendly space design and construction solutions.
  • Urban green infrastructure based on modular smart-farm systems.
    Modular smart farm system applicable within residential complexes

Benefits

  • Benefit 01
    PoC collaboration and verification support.
    Benefit 02
    Connection to experts and corporate collaboration departments.
    Benefit 03
    Evaluation of commercialization and investment opportunities.
    Benefit 04
    Support for PR/marketing activities (expos, IR, demo days, campaigns).
  • Benefit 01
    Residency opportunity at the incubation center (recommendation letter included).
    Benefit 02
    Startup platform credits (AWS, Naver Cloud, Notion).
    Benefit 03
    Legal service support via Creative Economy Innovation Center.
    Benefit 04
    Investment consideration through open innovation funding.

Recruitment
Schedule

  • July 28 ~ Aug 22, 2025.

    Startup Recruitment
    Recruiting startups seeking
    collaboration with
    participating companies.

  • Aug 27 ~ Sept 10, 2025.

    Document Screening
    Pre-screening of
    submitted proposal.

  • Sept 15 ~ Sept 26, 2025.

    Startup Meetup
    Proposal pitch +
    1:1 business meetings.

  • Sept 30 ~ Oct 16, 2025

    PoC Evaluation
    Final review of
    PoC partners.

  • Oct 2025

    PoC execution &
    follow-up collaboration
    Technology validation and
    collaboration model
    development.

  • Oct 2025

    Conference
    PoC announcement + results sharing
    Schedule subject to change

※ Schedule subject to change depending on internal circumstances.

Apply

Contact

Global Business Team, Seoul Creative Economy Innovation Center [yjkim20@ccei.kr]

  • Korea Forest Service
  • Korea Forestry Promotion Institute
  • Seoul Center

스타트업오픈스테이지

서울창조경제혁신센터