- 서울창조경제혁신센터 오픈 이노베이션

We are looking for
promising startups to
collaborate with GS Retail.

GS Retail is Korea’s leading lifestyle platform.

GS Retail operates 'GS25, Korea’s number one convenience store.
GS SHOP, Korea’s No.1 home shopping channel.
GS THE FRESH, a supermarket full of fresh and safe groceries.
and 'Woori Dongne GS, an integrated online service app.
leading customers’ lifestyles by operating lifestyle-driven retail platforms.

We are recruiting partners to create new innovations in the distribution (retail) industry.

SITE LINK
The GS Challenge

Recruitment Fields

Advanced customer targeting

  • 1AI/Data-based customer segmentation and targeting.
    Customer purchase likelihood scoring model.
    Early detection of expected customer churn.
    Other CRM optimization solutions.

Offline customer analytics / RMN

  • 2Offline customer analysis and RMN solutions.
    Offline customer identification and movement tracking.
    Online–offline data connection and integrated analysis
    Advanced RMN advertising technology.

Automated content creation

  • 3Video and design production automation.
    Broadcast CG/subtitle production automation.
    Gen.AI-based 3D video production solution.
    Short-form content production solution (highlight editing, mass video generation from sources, etc.).

DX-based operational enhancement

  • 4Logistics and operation optimization.
    Marketing process automation (annual planning, budget allocation).
    Promotion design optimization.
    Store-based delivery vehicle routing optimization solution.
    Customer inquiry chatbot automation.
    Other data analysis based business optimization solutions.
The GS Challenge

Benefits

1 PoC with GS Retail related departments per recruitment topic.
Provides a test-bed to apply technology/products/services to GS Retail’s online/offline channels.
Korea’s leading convenience store with 18,000 locations.
Supermarket chain with 500 stores nationwide, specializing in fresh foods.
Operates TV home shopping broadcast and comprehensive online commerce channels.
2PoC funding support (10 million KRW per company).
3GS Retail investment review.
4Mentoring with GS Retail experts.
5Partnership agreement with Seoul Center for Creative Economy & Innovation incubator.
The GS Challenge

Recruitment Schedule

  • 2025.06.30 ~ 2025.07.24

    Recruitment of
    participating companies Promotion and application
    acceptance.

  • 2025.07.25 ~ 2025.08.01

    Document screening (department-specific review)

  • 2025.08.04 ~ 2025.08.14

    Interview screening
    (online video meeting)

  • 2025.08.18 ~ 2025.08.22

    Pitch presentation
    screening.

  • Early September

    Corporate-startup
    meetup event and
    department matching.

  • September–November

    PoC program
    implementation.

  • Early December

    Performance sharing event /
    PoC results presentation &
    review for further business
    collaboration and investment

※ Schedule may change depending on the host organization’s internal situation.

The GS Challenge

Important Notes

  • Applicants may only apply with items for which they directly own the intellectual property rights.
  • Items that may infringe upon another party’s intellectual property cannot be submitted.
  • Intellectual property rights for submitted ideas, products, and services remain with the applicant.
  • If an applicant’s IP rights are infringed, they must immediately notify the organizers.
  • Program submissions should be prepared for public disclosure except for trade secrets.
Apply

Contact

Global Business Team, Seoul Creative Economy Innovation Center [yjkim20@ccei.kr]

스타트업오픈스테이지

서울창조경제혁신센터